Sept. News: New Mesh, Holiday Shipping Cost, $20 Gift Certificates

In this edition, important deadlines are coming up regarding a new model and holiday shipping cost increase. Take the time to go through the headlines as there might be something for you between the new mesh, $20 gift certificates, and September 30th pre-holiday shipping deadlines.

A new model...Note from your shoemaker

As you probably know, the Nutrail Air has retired. We still have a few sizes left at discounted prices.

We made room in the warehouse to bring in a new model. We've been looking for a highly  durable mesh for a long time, and our perseverance finally paid off. The Nutrail Reflect (NR) is an upgraded version of the popular Nutrail Air. It is made of three layers: a reflective silver honeycomb material sandwiched between breathable highly abrasion-resistant mesh and polyester fabric. The durability of this mesh more than meets our standards; we wanted it to be more versatile than the Nutrail Air with light mesh. Its abrasion resistance elevates its possibilities.

Several hardcore friends and I have put the Nutrail Reflect with this new mesh to the test for several months, and the result is simply impressive: no signs of weakness, wear, or tear. Joe, our most hardcore tester, a photographer at Elope Telluride, has a hard time finding shoes that can last more than a couple of months as he is constantly kneeling down and dragging the tops of his shoes to take pictures. To my delight, his pair of Nutrail Reflect don't show any signs of tear after 4 months, which is a big deal for Joe.

I have to share with you the pictures he sent me. A picture is worth a thousand words.

Joe at Elope Telluride test-drives our mesh shoes and the Nutrail Reflect is performing for Joe!

Pre-Sell of Nutrail Reflect Black

You can pre-order until October 10th to get $10 off (and save on shipping if you order before October). ($164 instead of $174). The estimated starting shipping date is October 23rd at the latest.

Introduction the Nutrail Refective Mesh

Get Ahead of the Holiday Shipping Cost!

We expect that shipping costs will go up again during the holiday season, starting in early October. This is a common trend that we’ve been seeing year after year since 2020. For this period (October through January) our flat rate of $7.99 won’t be available, and you will have to choose your postal service during checkout. We know that it is a pain for everyone but welcome to the Black Friday - Holiday craziness! It is a good reason to shop local every time you can. We certainly appreciate your business and look forward to serving you.

Customers who subscribed to SOM VIP are not affected by these ups and downs.

Inspire US with Your SOMs’ Adventures

Keep sharing your SOMs adventures, be unstoppable.

Based on the pictures we've received from our customers, we wonder what cannot be done in our SOM shoes. The above pictures show a 79-year-old woman in great shape hiking in Iceland, a para-glider over the Dune du Pilat in France, some fun at the skate-park, some folks wearing their SOMs in tight slot canyons in Utah, and a man running in Dinosaur National Monument in Utah. It seems there is no limit.

It is always a pleasure to get pictures from SOM wearers, especially when traveling in exotic places. It feels good to know that our shoes are taken to so many beautiful places in the world.

Thank you for sharing your adventures in your SOMs and keep sharing! We are so glad they serve you well wherever you decide to go.

New Survey is UP

The last Winners of our current Survey and Monthly Giveaways are:

  1. Roger W. from Satelite Beach, FL
  2. Powell N. from Cheyenne, WY
  3. Matthew G. from Painted Post, NY

This past year we have honored three winners in every newsletter with giveaway packs valued at over $25 each. We made it as special as possible for each recipient, personalized to the best of our ability. It took some effort on our part, but we have had fun doing it, and the thank you notes we’ve received prove to us that it’s been worth all the energy spent.

New Survey with Monthly Giveaways

A new survey has been introduced to our confirmation page, and we decided to still honor the survey participants - but in a different way. This time we are opting for a simpler formula. In every newsletter we will announce 3 winners randomly picked with a number generator. Each winner will get a $20 SOM gift certificate. When the recipient uses the certificate, we will send a surprise gift along with their order.

The goal of this new survey is still to create strong relationships that will last for miles and miles in your SOMs, and beyond. Learning more about you helps us serve you better.

We’d like to invite everyone who have bought a pair of SOMs this past year to take the survey and earn the chance to win a $20 SOM gift card. Simply follow this link to access the survey. It will take you just two minutes to complete and will give us more insights on how we can serve you better.

We will announce 3 WINNERS every newsletter from those who have completed the 2-minute survey with contact information. 

Official Rules & Details:

-Survey must be completed in full (including contact information) to be entered into the giveaway.

-3 winners will be announced each month in our newsletter and by email.

-Winners will receive a $20 gift certificate and a surprise gift when she/he will place the order using the gift certificate.

-This giveaway is reserved to residents of the United States only, excluding any overseas territories and who bought a pair of shoes in the last 12 months.

- Only one entry per pair of shoes per person is allowed.

-SOM reserves the right to cancel this giveaway at any time.

Some of the survey answers:

Past Newsletters

You can find all our past newsletters here.


A new SOM user wiht high arch.

SOM hiking Canyonland and Arches National Parks

A Harley Davidson rider converted to SOM Footwear


  • Thank you for writing a comment. We want to help as much as we can. That price can’t be achievable; that is a simple fact in today’s world and production cost. We will adjust our price as low as possible when introducing new technology and raising the volume, but that will take time.

    Please check on our Factory 2nds; you never know what can end there—cosmetic flaws, slightly worn, or end of the line. We do have all price ranges available. I hope you can find your size too.

  • Walking shoes high top under $90.

    Timothy Meadors

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