New Year and New Beginnings


Meet the Team

It's a new year and some new members have been added to the SOM Team, so we would like to take a minute to introduce everyone to you.

SOM Team Hello

Olie - Co-founder and CEO: Olie is our shoemaker and the guy who started this adventure when he realizes that a more common sense pair of shoes could solve his back issues and let him go back to running, his favorite activity at the time. He touches every pair that is made.

Nathalie - Co-founder and CFO: Nathalie is the business mind and the one who makes sure that our customers will be well served.

Crystal - Customer Communication Specialist: Crystal started with us in October and she handles all of your customer service needs! If you need help, feel free to reach out! She is your go-to solution person when a problem arises during the order process. She is the creative communicator that brings you news from the shoe factory.

Grimma - Seamstress: Grimma has been with us since 2014 and sews SOM’s together! She is the one who oversees the perfection in every stitch and improves the quality of our models. She is very attentive to details and makes sure the quality control is done every step of the way. We are pleased to congratulate Grimma who just became an American citizen.

Shauna - Seamstress: Shauna just started with us in January and she helps Grimma in the sewing process. She is very particular to learn and meet SOM’s quality sewing standards.

Tyler - Production: Tyler has been with us since 2016. He runs our production and helps put the final pieces together in your SOM’s and does the final quality control before boxing.

Other members of our team include photographer En Tao, graphics-designer Sophie, production consultant Doug, equipment solver Mark and Bond, super editor Shirley, business moral support and advisers Richard and Bill, financial advisors Joey and Gary, business advisor Jim, and many others who we prefer to keep anonymous but who are equally precious to SOM.

Always here to help

Each of us is dedicated to serving you, providing you with a quality pair of shoes along with quality customer service. We fuel on your testimonials and it is always a pleasure to take the time together to read them. It cheers us up and reinforces why we are working hard to make the best shoes we can. Remember we are always here to help! Feel free to reach out at any time with any questions or concerns you might have by phone, email, or social media. (Email is our preferred way of contact)

Feel Free To Contact Us


The SOM Factory is open to the public Monday through Thursday from 9am until 5pm, and Fridays by appointment only, so if you are a local or visiting from out of town, stop by for a tour and say hello to the team. 

Please note that we will be open on two Saturdays this year: February 29 and March 28 from 9 to 5pm.

Open House Tours and Store Saturday Feb 29th

The SOM'ore and Nightfall Blue and Red models have been reduced to $119.00!

*We only have a few sizes left and will not be producing anymore*

SOM'ore and Nightfall Red/Blue Price reduced

Merino Wool socks are currently out of stock, but do check back in the spring! 

*Go Play! Coolmax socks are still available*

We have a limited stock available on the Snaplaces; Woodland Camo is the only color option left.

Double-sided headbands are still available for purchase. We have the maroon/black tie-dye and the navy blue/black tie-dye in stock.

Fun Double-sided headband

Help us in the design process for upcoming models on our social media accounts and enter our polls to give feedback!! Keep watching the Blog section and stay up to date with news and more photos from the SOM Factory by following @somfootwear on Facebook, Instagram, Twitter, and Pinterest!



  • Hello John,

    Yes, all of our shoes are American Made (not Union) in Montrose, Colorado.

    -SOM Team

    SOM Team
  • Are all of your shoes American Made ( Union ) made ?

    John Marchese

Leave a comment

Please note, comments must be approved before they are published